So upload those tracks, add any relevant notes and artwork, and then BE SURE to set the audio as private - otherwise it wouldn’t be much of a premiere, would it? 3. Some blogs will request an audio file, but most blogs are happy with a SoundCloud link. (If you’re releasing a single, well, problem solved!) 2. What’s your “single?” The song that will most immediately grab people’s attention? Or maybe the song you’re proudest of? Pick a few standouts from the album.
Ten steps to setting up a blog exclusive 1. That being said, I had a publicist help me set up all but one of these premieres, so if you’re handling your own PR - which takes a lot of time - it might be advisable to shoot for just one song premiere and one video premiere in as high-profile an outlet as you can get. But the real power of the premieres was in their cumulative effect they seemed to build an online momentum and excitement for the release, even among people who might not have clicked to hear every single song premiere. But a couple had an obvious effect, leading to some radio play and good press quotes. So why do a premiere?Ī few of my premieres felt like drops in the bucket. * Facebook hates external links, so you might have to pay to boost a post sending fans to a website that earns advertising revenue from the traffic. If that’s the case, why not just share the track directly with fans?
* If it’s not premiering on a super popular blog, many of the people listening to the track on their site are probably existing fans who you sent there via social media or email. BUT since it’s a premiere, by necessity it can’t be available anywhere else, which means you’re also giving up the opportunity to make money on that song through monetized streams, downloads, or album sales. * Barring the scenario where your tune becomes a hit, the premiere window might be the time when that song attracts the most concentrated attention it’ll ever get. Here are a few of those blog premiere puzzles:
I recently premiered five tracks and one video on six different blogs and saw some mixed results (though honestly, it’s difficult to measure the effect of these types of things), and I shared a bit about my experience in our podcast discussion as well: the good, the bad, and the puzzling. That’s something Kevin Breuner and I discussed on our latest episode of the DIY Musician Podcast after hearing news that Indie Shuffle had decided to stop doing premieres ( here’s why), and that artists like RAC were applauding the move. Blog premieres (where you give a blog a limited window of time in which they’re the ONLY place someone can go to hear a song or watch a video) have become a ubiquitous way of promoting new music - but are they WORTH it?
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